Feel The Difference with Fridah

Premium towelling designed to delight. From the bath to the beach & beyond.

Designed in Sydney. Made in Portugal. Shop the final pieces of our (almost) sold out second collection.

View all
Quick buy
Bath Sheet - Mosaic Stone
From $90.00 AUD

1 review
Quick buy
Bath Sheet - Salento Stripe Cactus
From $90.00 AUD
SOLD OUT

4 reviews
100% 5 star rating and reviews
Perfect balance between plush and absorbent. My kids always choose our Fridah towels over any other in our cupboard.
— Liana, Wahroonga NSW
The Fridah towels are so soft and easy to care for. I was finding we were constantly using wet/damp towels. These ones are so perfect as they actually dry. They are lush hoeever not too thick and heavy which I love
— Linda, Cronulla NSW
Completely blown away 😍 I never knew towels could feel so incredible. It's so soft and light on the skin! I just have to mention have large the towels are too. They're so perfect.
— Jordan, Bronte NSW
These towels are soft like clouds on my skin. I adore them
— Ashlee, Lennox Head NSW
Pure luxury. Have never wrapped myself in towels so soft. Love the size too.
— Emma, Brisbane QLD
The quality is exceptional, and the design is so beautiful. These are quite possibly the best towels I have ever owned.
— Lisa, Bentleigh East VIC
Chic as. Super soft, perfect size! Makes my bathroom look great.
— Elise, Coffs Harbour NSW
Easy like a Sunday morning. Plush soft towels make me feel like I’ve stepped out of the ensuite in my boutique hotel
— Emma, Balgowlah NSW
The fabric is much softer than regular 'top quality' towels. It is highly absorbent. The designs are also unique.
— Jenny, Woolloomooloo NSW
Fantastic! Beautiful and soft, cosy but dry quickly as well. Will be ordering many more
— Sarah, Murrumbeena

Ethically & sustainably made in Portugal

Free Shipping on orders over $250

Easy 30 day returns. Our promise to you.

As seen in

made with intention. to last the through the seasons. for years to come