The Fridah towels are so soft and easy to care for. I was finding we were constantly using wet/damp towels. These ones are so perfect as they actually dry. They are lush hoeever not too thick and heavy which I love

Completely blown away 😍 I never knew towels could feel so incredible. It's so soft and light on the skin! I just have to mention have large the towels are too. They're so perfect.

These towels are soft like clouds on my skin. I adore them

Pure luxury. Have never wrapped myself in towels so soft. Love the size too.

The quality is exceptional, and the design is so beautiful. These are quite possibly the best towels I have ever owned.

Chic as. Super soft, perfect size! Makes my bathroom look great.

Easy like a Sunday morning. Plush soft towels make me feel like I’ve stepped out of the ensuite in my boutique hotel

The fabric is much softer than regular 'top quality' towels. It is highly absorbent. The designs are also unique.

Fantastic! Beautiful and soft, cosy but dry quickly as well. Will be ordering many more