Feel the difference with Fridah

Premium towelling to indulge in, daily.

SHOP TOWELSSHOP SETS & SAVE

Ethically & sustainably made in Portugal

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Reviews
Perfect balance between plush and absorbent. My kids always choose our Fridah towels over any other in our cupboard.
— Liana, Wahroonga NSW
The Fridah towels are so soft and easy to care for. I was finding we were constantly using wet/damp towels. These ones are so perfect as they actually dry. They are lush hoeever not too thick and heavy which I love
— Linda, Cronulla NSW
Completely blown away 😍 I never knew towels could feel so incredible. It's so soft and light on the skin! I just have to mention have large the towels are too. They're so perfect.
— Jordan, Bronte NSW
These towels are soft like clouds on my skin. I adore them
— Ashlee, Lennox Head NSW
Pure luxury. Have never wrapped myself in towels so soft. Love the size too.
— Emma, Brisbane QLD
The quality is exceptional, and the design is so beautiful. These are quite possibly the best towels I have ever owned.
— Lisa, Bentleigh East VIC
Chic as. Super soft, perfect size! Makes my bathroom look great.
— Elise, Coffs Harbour NSW
Easy like a Sunday morning. Plush soft towels make me feel like I’ve stepped out of the ensuite in my boutique hotel
— Emma, Balgowlah NSW
The fabric is much softer than regular 'top quality' towels. It is highly absorbent. The designs are also unique.
— Jenny, Woolloomooloo NSW
Fantastic! Beautiful and soft, cosy but dry quickly as well. Will be ordering many more
— Sarah, Murrumbeena
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Quick buy
Bath Sheet - Baia Verde Cactus
From $90.00 AUD
Quick buy
Bath Sheet - Salento Stripe Cactus
From $90.00 AUD

3 reviews

As seen in

02. Salento Dreaming

Organic stripes, soft textures and unique timeless prints inspired by the charm and ease of Puglia, Italy.

To bring warmth to your everyday.

SHOP COLLECTION
made with intention. to last the through the seasons. for years to come
$84.00 off

Discovery Set

$60.00 AUD $144.00

7 reviews

The Discovery Set includes four of our signature hand towels. One in each design.

100% OEKO-TEX® cotton , 50 x 70cm, 530gsm

Use this opportunity to touch, see, and appreciate the craftsmanship of our luxe towelling firsthand.

Welcome to the family

Fridah is a family founded and female led business.

Our Story

Friends of Fridah

An ongoing series exploring the daily rhythms of home and life

Read our journal