Fridah

STRIPES ARE BACK IN STOCK

A NEW KIND OF CLASSIC

Luxury redefined.

Premium towelling designed in Australia, made responsibly in Portugal.

SHOP NOW

View all

Quick buy

Bath Sheet - Salento Stripes Blue Haze

From $90.00 AUD

Blue Haze

Quick buy

Bath Sheet - Salento Stripes Affogatto

From $90.00 AUD

Affogatto

Quick buy

Bath Sheet - Rio. Affogatto

From $90.00 AUD

Affogatto

Quick buy

Bath Sheet - Houndstooth Blue Haze

From $90.00 AUD

Blue Haze

Quick buy

Out of Office logo Towel - Affogato

$130.00 AUD

Affogatto

Quick buy

Out of Office logo towel - Blue Haze

$130.00 AUD

Blue Haze

Quick buy

Tiled Pattern Towel - Terracotta & Blue Haze

$90.00 AUD $110.00

Quick buy

Border Bath Mat in Affogato

$40.00 AUD

Quick buy

Border Bath Mat in Blue Haze

$40.00 AUD

Quick buy

Hand Towel - Salento Stripe Blue Haze

From $36.00 AUD

Blue Haze

Quick buy

Hand Towel - Salento Stripe Affogato

From $36.00 AUD

Affogatto

Quick buy

Hand Towel - Rio Affogatto

From $36.00 AUD

Affogatto

Quick buy

Hand Towel - Houndstooth Blue Haze

From $36.00 AUD

Blue Haze

Quick buy

Fridah Worldwide Patch Cap - Brown

$50.00 AUD

Chocolate Latte

Quick buy

Natural Body Sunscreen SPF 30 - Avocado Zinc

$40.00 AUD

LOVE FROM OUR CUSTOMERS

Perfect balance between plush and absorbent. My kids always choose our Fridah towels over any other in our cupboard.

— Liana, Wahroonga NSW

The Fridah towels are so soft and easy to care for. I was finding we were constantly using wet/damp towels. These ones are so perfect as they actually dry. They are lush hoeever not too thick and heavy which I love

— Linda, Cronulla NSW

Completely blown away 😍 I never knew towels could feel so incredible. It's so soft and light on the skin! I just have to mention have large the towels are too. They're so perfect.

— Jordan, Bronte NSW

These towels are soft like clouds on my skin. I adore them

— Ashlee, Lennox Head NSW

Pure luxury. Have never wrapped myself in towels so soft. Love the size too.

— Emma, Brisbane QLD

The quality is exceptional, and the design is so beautiful. These are quite possibly the best towels I have ever owned.

— Lisa, Bentleigh East VIC

Chic as. Super soft, perfect size! Makes my bathroom look great.

— Elise, Coffs Harbour NSW

Easy like a Sunday morning. Plush soft towels make me feel like I’ve stepped out of the ensuite in my boutique hotel

— Emma, Balgowlah NSW

The fabric is much softer than regular 'top quality' towels. It is highly absorbent. The designs are also unique.

— Jenny, Woolloomooloo NSW

Fantastic! Beautiful and soft, cosy but dry quickly as well. Will be ordering many more

— Sarah, Murrumbeena

The Fridah Difference

Designed in Sydney

Thoughtfully and lovingly designed and produced in small, curated collections. We don't do 'off the shelf', to bring you towels that are truly unique.

The Fridah Difference

Quality you can feel

Our makers have over 50 years of experience and multiple generations of towel makers in this family business and deliver nothing but the best.

The Fridah Difference

Oversized

All our large towels are classified as bath sheets, wrapping you up with comfort and ease.

The Fridah Difference

Absorbent

A perfect mid weight. Our soft pure cotton terry towelling will get you dry, and dries, in no time.

The Fridah Difference

Designed in Sydney

Thoughtfully and lovingly designed and produced in small, curated collections. We don't do 'off the shelf', to bring you towels that are truly unique.