A NEW KIND OF CLASSIC

Luxury redefined.

Premium towelling designed in Australia, made responsibly in Portugal.

LOVE FROM OUR CUSTOMERS
Perfect balance between plush and absorbent. My kids always choose our Fridah towels over any other in our cupboard.
— Liana, Wahroonga NSW
The Fridah towels are so soft and easy to care for. I was finding we were constantly using wet/damp towels. These ones are so perfect as they actually dry. They are lush hoeever not too thick and heavy which I love
— Linda, Cronulla NSW
Completely blown away 😍 I never knew towels could feel so incredible. It's so soft and light on the skin! I just have to mention have large the towels are too. They're so perfect.
— Jordan, Bronte NSW
These towels are soft like clouds on my skin. I adore them
— Ashlee, Lennox Head NSW
Pure luxury. Have never wrapped myself in towels so soft. Love the size too.
— Emma, Brisbane QLD
The quality is exceptional, and the design is so beautiful. These are quite possibly the best towels I have ever owned.
— Lisa, Bentleigh East VIC
Chic as. Super soft, perfect size! Makes my bathroom look great.
— Elise, Coffs Harbour NSW
Easy like a Sunday morning. Plush soft towels make me feel like I’ve stepped out of the ensuite in my boutique hotel
— Emma, Balgowlah NSW
The fabric is much softer than regular 'top quality' towels. It is highly absorbent. The designs are also unique.
— Jenny, Woolloomooloo NSW
Fantastic! Beautiful and soft, cosy but dry quickly as well. Will be ordering many more
— Sarah, Murrumbeena
The Fridah Difference

Designed in Sydney

Thoughtfully and lovingly designed and produced in small, curated collections. We don't do 'off the shelf', to bring you towels that are truly unique.

Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 4.
The Fridah Difference

Quality you can feel

Our makers have over 50 years of experience and multiple generations of towel makers in this family business and deliver nothing but the best.

Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 2.
The Fridah Difference

Oversized

All our large towels are classified as bath sheets, wrapping you up with comfort and ease.

Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 3.
The Fridah Difference

Absorbent

A perfect mid weight. Our soft pure cotton terry towelling will get you dry, and dries, in no time.

Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 4.
The Fridah Difference

Designed in Sydney

Thoughtfully and lovingly designed and produced in small, curated collections. We don't do 'off the shelf', to bring you towels that are truly unique.

Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 4.

Quality you can feel

Our makers have over 50 years of experience and multiple generations of towel makers in this family business and deliver nothing but the best.

Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 2.

Oversized

All our large towels are classified as bath sheets, wrapping you up with comfort and ease.

Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 3.

Absorbent

A perfect mid weight. Our soft pure cotton terry towelling will get you dry, and dries, in no time.

Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 4.

As seen in

All orders shipped next business day straight to your door