Complete refresh

THE RESET SALE

Up to 50% off sitewide

A HOLIDAY FEELING, AT HOME

Made with organic cotton fibres, Fridah uses intentional design and seasonal colours. Designed in Australia, made responsibly in Portugal. Made to collect over time.

Summer '25

SALENTO DREAMING

An Ode to sun-drenched Southern Italy - Salento Dreaming. Soft, dreamlike and nostalgic for holidays past. A lasting reminder of a never ending summer.
As seen in