Made in Portugal

The Archive Collection

Early Fridah designs. Final pieces.

Chosen once. Kept for years.

Towels that look as good as your bathroom feels.

Designed to elevate real homes. Crafted in small, collectible runs. Soft, plush, and made to last.

Towels you reach for every day

  • Crafted to last

    Towelling that holds its shape and softness.
  • Design-led

    Colours and textures that age beautifully.
  • Superior softness

    Long-staple cotton weave and weight chosen for daily use.
  • Made responsibly in Portugal

    Small runs from experienced makers.
An ode to sun-drenched Southern Italy.

Salento Dreaming

Soft, dreamlike, and nostalgic for holidays past. Every touch recalls long summer afternoons and the warmth of a coastal breeze. A lasting reminder of a never-ending summer.

As seen in